Performance marketing & ad-tech
Paid acquisition,
and the attribution to prove it.
Pedecafe runs paid media in regulated verticals across Europe — and builds the first-party tracking infrastructure to measure every click through to the sale. Two disciplines most operators keep apart, run by one team that does both.
What we do
One operation, two reinforcing arms.
The media side proves we can acquire customers profitably. The ad-tech side proves we can build the infrastructure to measure them. Each makes the other sharper.
Performance Marketing
Bottom-of-funnel paid acquisition in regulated health verticals, focused on European markets and CPA/COD payouts. Full ownership of the funnel — from landing page to tracking to the kill/scale call.
- Google Ads Search (BoFu intent) & native advertising
- Self-hosted landing pages, built and shipped in-house
- Data-driven optimization: every campaign on a kill/scale rule
- Multi-region across European GEOs
Tagger
Our own first-party attribution & conversion dispatch hub. It recovers the conversions that Safari ITP, ad blockers and iOS break — and feeds them back to the ad networks so bidding can actually learn.
- First-party ingestion of click IDs & device signals
- Multi-layer conversion matching engine
- Server-side dispatch to ad-network offline conversions
- Built on the same campaigns we run ourselves
Approach
Four capabilities that rarely live in one place.
Most teams have one of these. The edge is in combining them — running compliant campaigns in hard verticals and engineering the measurement underneath.
BoFu paid traffic
High-intent search and native campaigns built to convert, governed by clear kill/scale criteria rather than guesswork.
Multi-regional compliance
Campaigns and pages that hold up to FTC, GDPR, EFSA and Swiss nDSG rules — and to ad-network health policy.
Attribution engineering
Server-to-server postbacks, offline conversion import and first-party tracking that survives modern privacy defaults.
Technical build
Self-hosted landing pages and an in-house stack (FastAPI, PostgreSQL, Docker), shipped fast with AI-assisted workflows.
Tagger — our product
Attribution that survives iOS, ITP and ad blockers.
Tagger sits between the ad networks and the affiliate platforms, rebuilding the broken link between a click and a conversion. Three jobs, one pipeline:
Get in touch
Let's talk performance.
Partnerships, networks, or a question about Tagger — reach out directly.
contact@pedecafe.com